All built solo, at zero ongoing cost. Here's the work.
01 / Sales Operations
Bookings Dashboard
A real-time operations dashboard consolidating Calendly bookings across 6 coaches. Reads Gmail via OAuth, cross-references Aircall call logs, and shows coaches' call completion status live, eliminating 15 to 20 minutes of manual admin per day.
15m
Daily time saved
6
Coaches tracked
$0
Monthly cost
React 18
Gmail API
Aircall
Cloudflare Pages
OAuth 2.0
Real-time
BEFORE: 6 separate Calendly logins + manual Aircall cross-reference
AFTER: Single screen, live status, zero manual work
View Case Study →
02 / EdTech Lead Generation
AI School Readiness Calculator
An AI-powered diagnostic tool for an Australian EdTech company. Parents complete a 24-question adaptive assessment for their child, receive AI-graded writing feedback via Claude, and automatically flow into the CRM, replacing 30-minute consultation calls entirely.
100%
Lead completion rate
$0.01
Per AI grading
1000+
Daily capacity
Claude API
Cloudflare Worker
Airtable
Zapier
PDF Reports
Lead Capture
BEFORE: 30-min consultation calls, 40% no-show rate, manual CRM entry
AFTER: Self-service, instant results, automated pipeline
View Case Study →
03 / Marketing Analytics
Lead Conversion Dashboard
A live analytics dashboard pulling from Airtable via a Cloudflare Worker, tracking lead type conversion rates, speed-to-first-call, agent performance, and Discord emoji reactions synced to CRM outcomes in real time as an alternative to the WhatsApp Business API.
300+
Leads tracked
4
Systems connected
$0
Monthly cost
Cloudflare Worker
Airtable API
Aircall API
Discord Bot
Cron Sync
Analytics
BEFORE: Manual call logs, no attribution data, blind spots in conversion
AFTER: Live dashboard, auto-synced call data, per-agent analytics
View Case Study →
04 / Lead Generation Funnel
Trial Test Challenge Platform
A full lead generation funnel built around a free half-length practice exam with live cohort rankings. Custom test platform, server-side scoring, AI SMS agent, automated results emails, CRM upsert with caller rotation, and an internal call brief PDF generated fresh per lead.
4-5
Days to build
3
Assets per completion
$0
Platform cost
Cloudflare Worker
D1 Database
Airtable CRM
Activepieces
AI SMS Agent
PDF Briefs
Live Rankings
BEFORE: Cold traffic with no capture mechanism, manual lead qualification
AFTER: Every click becomes a contactable lead with diagnostic data
View Case Study →
05 / Marketing Operations
Event Registration & Marketing Platform
One serverless application covering an entire event's lifecycle: a hosted, conversion-tuned signup page, automatic CRM matching and write-back, and dual-channel SMS and email campaigns for nudges, reminders and follow-up, all run from a single dashboard.
6
Platforms orchestrated live
1,200/hr
Volume email pipe
$0
Platform cost
Cloudflare Worker
D1 Database
Airtable API
Cellcast SMS
Zoho / ZeptoMail
Meta Pixel
BEFORE: Rented registration, fragmented Zapier layer, one channel, no scale
AFTER: Owned signup page, automatic CRM sync, two channels, zero manual steps
View Case Study →
06 / Marketing Operations
Free Trial Lead Automation
Three linked automation systems routing free trial leads from a Meta ad to the right caller in seconds. Database-free round-robin rotation, repeat-lead screening that flags history before anyone dials, and completion alerts that fire exactly once, all built from Meta Lead Ads, Activepieces, Airtable and Discord.
4
Tools, zero new spend
3
Linked systems
$0
Extra software cost
Meta Lead Ads
Activepieces
Airtable API
Discord Bot
Round-Robin
Dedupe Logic
BEFORE: Manual triage, single-caller bottleneck, invisible repeat testers
AFTER: Self-routing pipeline, history-aware pings, zero manual steps
View Case Study →
07 / Marketing Operations
Lead Allocation Engine
One dashboard-controlled worker that replaced roughly forty near-identical automation flows, each carrying its own hardcoded caller list and notification map. Adding, pausing, or removing a closer went from dozens of manual edits to a single toggle, with an ownership rule that stops repeat leads getting reassigned away from the closer who already owns them.
~40
Flows collapsed into one
1
Toggle to update rotation
$0
Platform cost
Cloudflare Worker
D1 Database
Apps Script
Airtable API
Mailchimp
Discord Bot
BEFORE: Dozens of edits per rotation change, duplicate assignments, silent failures
AFTER: One toggle, one rotation counter, ownership preserved by design
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08 / Marketing Operations
AI Ad Creative Studio
An internal app that writes ad copy from four live sources instead of memory: the business's own ad performance data, real customer pain points mined from chat and calls, current trends, and competitor activity. Every ad checked against house copy rules before it ships. Designed, built and deployed in one working day.
4
Live data sources
15
Problems solved during build
1 day
Build to daily use
Cloudflare Worker
Cloudflare KV
Claude API
Meta Marketing API
Call Transcripts
Rule Checker
BEFORE: Ads written by hand from memory, one prompt at a time, no shared record
AFTER: Shared app, briefed on real data, checked automatically, batch in under a minute
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09 / Marketing Operations
CEO Ad Spend Dashboard
A single screen showing what a lead or a sale actually cost, reconciled from the ad platform, the online store, and the sales team's own chat, not from Meta's Ads Manager. Built in an afternoon with no new vendor, after platform-reported numbers turned out to be roughly three times too good.
3x
Real cost vs platform figure
5 of 6
"Purchases" not clean ad wins
$0
Platform cost
Cloudflare Worker
Cloudflare KV
Meta Marketing API
Store API
Chat Bot
Attribution Fix
BEFORE: Inflated leads, sales-assisted purchases counted as ad wins
AFTER: One screen, true cost per funnel, read in 60 seconds on a phone
View Case Study →
